I would like to congratulate Arizona Republic Publisher Sue Clark-Johnson on her promotion to president of the newspaper division of parent Gannett Co., Inc.
As she moves onward and upward to the home of
No, I’m not going to attack the editorial department. I’m not going to attack the columnists. There is just so much good fodder there that I’m sure I cannot do it justice. Rather, let’s take a close look at the brilliance of the marketing department.
If you go to the
Date of Birth
Now I have been presented with this survey dozens and dozens of times. Never once have I answered truthfully. I usually tell them I am an 80-90 year old woman living in
So, as Ms. Clark-Johnson moves forward, I have to ask her: How many decisions do you make or approved based on this data collection? If the answer is many, then someone has a big problem. If the answer is few, then why are you bothering us attempting to collect this data that you never use.
And, if your marketing department is this inept – what does it say about your newsroom? Not a fair comparison you say? Why not? They share the same executive management!