Thursday, August 04, 2005

More on Pop-ups

MarketingVOX is reporting that AOL's advertising.com unit
has agreed to a settlement regarding FTC charges that it tricked consumers into downloading software that spawned pop-up ads. The FTC charged that Advertising.com ran ads for its SpyBlast software, which, when downloaded, installed pop-up ad software. The bundled adware was not disclosed to the user except in the end-user license agreement.
This is major good news for consumer, and major bad news for two different industry groups: those involved in pop-up advertising, and those who use stealth licensing to trick users into downloading material onto their desktops.

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